Amazon Fresh v. Local Grocery Market: The Pros & Cons
This article wasn’t even supposed to happen. I just wanted to enjoy my last day of the weekend without having an agenda. I wanted to wake up late, lounge around in my pajamas, catch up on Netflix and maybe even finish a few loads of laundry in between my periods of sporadic nothingness. My friend told me about Amazon Fresh and raved about how much she loved it. In my quest to simplify and love life a little more, I decided to try it. What the Heck…Why not give it a shot.
Only things are never that simply in my world. I grabbed my laptop in one hand; a cute mug filled with french pressed coffee in the other hand and headed toward the couch to shop. I’ve been a loyal Amazon Prime member for years but I didn’t have the $14.99 per month extended Amazon Fresh feature added to my account. I rolled my eyes and added the extra expense (Amazon Fresh Con #1) so that I could continue shopping. This better be worth it I thought. At least the free 30 day trial would make this 1st time worth it. I knew I could always cancel it if it sucked. This online discovery would either work to help me spend more time with my family, reduce anxiety, and simplify my task lists or it would be a complete waste of time and money and a clear attempt by Amazon to corner the market.
I began adding items to my Amazon Fresh cart. Fresh vegetables, produce, meats were all there for me to choose from. There were lots of options and the prices seemed to be the same or close to my memory of the prices at my local grocery market (Amazon Fresh Pro #1). Finally, after adding everything that I thought I would need for the week, I proceeded to my online checkout page. I clicked submit order, so excited to have a free day ahead that didn’t include a trip to the Market like previous Sundays. A Sunday without long lines and cold freezer aisle and screaming toddlers made the $14.99 monthly fee well worth it to me (Amazon Fresh Pro #2). This short bit of chaos free sanity is priceless.
…only I couldn’t checkout because my reserved delivery time slot had lapsed. I guess I took too long to decided on my food because now the only delivery times available was tomorrow morning. WTF. Tomorrow morning I needed to be focused on getting through morning rush-hour traffic without pulling my hair out; grocery’s being delivered before work was not an option for me. And what would we eat for dinner tonight? How could I come up with healthy dinner ideas if there was no food in the house. My morning laziness caused me to miss the cut of for a delivery today (Amazon Fresh Con #2) and I knew I had to drive to the grocery store.
Amazon Fresh Compared to the Grocery Store
A lapse in sanity and an hour later I had my toddler in the car (Grocery Store Con #1) ready to drive to the store. Since I had all of my items in my online cart waiting but unable to be purchased for a delivery today, I thought “I wonder what the price would be if I got these exact items from the store.” Would Amazon Fresh be cheaper or would the Grocery store win the race.
Honestly I was torn between wanting the “old-school-get-off-your-ass-and-out-of-the-house” (grocery store) options to win and the easier “I’d-rather-spend-time-with-my-family-chill-at-home” (Amazon Fresh) option to win. My goal was to get everything that was in my online cart; noting more nothing less. I tried my best to find the exact brands but although there were more options to choose from (Grocery Store Pro #1), the items didn’t always match up exactly. Since there were more options at the grocery store, it was easier to just grab the cheaper, less wholesome items to save money but healthy, fresh ingredients matter just as much as prices. I chose caged-free large eggs over the cheaper eggs.
Surprisingly, many things from Amazon Fresh were cheaper. In Amazon, I was able to select 2lbs of chicken legs for only $4.82. The grocery store didn’t have that option. I could only chose a 1 pound for a little over a dollar or 4 lbs for about $7. I chose the 1 pound since my goal was to spend less money today even though the 4lb bag seemed like a better deal.
Some things were cheaper because I was able to choose the Grocery Story Off-Brand over the name brand (Grocery Store Pro #2). Like Organic Milk, In Amazon the brand was Organic Valley for $6.99 per gallon but at the grocery store I was able to save a bit by choosing the brand name. I guess if Amazon would create a Amazon brand of food items they could cut out the middle man and offer us lower prices. I am sure that’s next on their list.
Which One is Cheaper: Amazon Fresh or the Grocery Store
At the end of my mini test, I spent $40 from my local grocery cart and the same (or similar) items in my Amazon Cart equaled $50.40
All in All, I feel like if I were to take away the Grocery store off brand named products by purchasing the brand named products, and take away my store discount card the prices between Amazon Fresh and the Grocery Store would very close if not the same.
Amazon Fresh is more expensive if you factor in the monthly cost to use the service BUT (a big but) I’d like to think you make up for that cost by saving on gas AND not throwing in random items you don’t need because the marketing asshole placed them at eye-level in the store.
Noting compares to the the peace of mind that I would’ve gotten by not having to deal with a public toddler melt down… (keep reading)
Why I Choose AmazonFresh over the Grocery Store
My two year old went nuts in the grocery store. He wanted to push the cart. Then he wanted to ride in the cart. Then he wanted to drive the cart. Then he wanted some milk. Then he wanted some cheetos. Then he wanted to be held. Then he wanted his paci.
People starred at us. Some people said “Awww he’s so cute” and other people laughed and other people offered their advice and take on parenthood that I didn’t ask for.
It was a mess. I couldn’t wait to get out of there and all of this could’ve been prevented if Amazon didn’t have that silly time out rule for delivery options. Do they not know that moms like me need them.
Sigh. I digress. Next Sunday. I am waking up SUPER SUPER EARLY to put my order in.
The Amazon Fresh Pros & COns
- Pro: You get to stay home and
- Pro: The prices are not that different. Many of the items were cheaper
- Pro: There were lots of choices. I found everything I need.
- Pro: Fresh ingredients and produce are now available to anyone with access to the internet
- Pro: No public toddler melt downs. Though I am sure there are plenty of toddler melt downs at home.
- Pro: More Time with Family
- Pro: No Long Lines
- Pro: the AmazonFresh Local option where you can order from local
- Pro: (if you have small kids) you get to hold on to your sanity a bit longer. HA!
- Con: That Damn Delivery Reservation Count Down
- Con: No Off-brand (store brand) options for lower prices
- Con: Not as many options of one thing as the grocery store.. but who cares they have what you need
- Con: The 14.99 monthly fee. I guess they have to make a profit somehow
- Con: A delivery charge for orders under $40 but rarely are grocery’s lower than $40 in my house.
Have you tried AmazonFresh or any Online Grocery Service? What did you think? Did they make your life easier? Tell me below